How To Sell A Mouse Trap To A Mouse

It's all about sales! Getting someone to say YES to your product or service. In the book and Training Program, join Toby, a salesman who works for the Get-Em-Quick Mousetrap Company. Toby's sales have been steadily slipping lately and one day he is called into Mr. Big's office. (Mr. Big is his boss) Toby is informed that his territory is being switched to a territory that no one wants. His new territory is usually the last step before getting the pink slip. Never has a sales person been successful in this territory. You see, the challenge is that the only inhabitants of this territory are mice. And we all know that mice would never buy mouse traps. Or would they?

Have you ever felt like Toby?

Toby meets Cecil, an entrepreneural mouse who agrees after some coaxing to help Toby sell the mousetraps. He has 13 Mouse Trap Principles that he teaches Toby which helps his sales skyrocket. These same principles will also help your sales go through the roof.

You'll learn about prospecting, centers of influence, and lead generating. You'll learn about your Unique Selling Proposition and Benefit Enriched Selling. You'll learn about features and benefits in Mouse Trap Principle number Seven. (If you're selling features and your prospect is buying benefits, the sale will never be made.) You'll learn so many new concepts that you'll be excited to get back to work to try out these new ideas. You'll have a new enthusiasm for your job so that the fun and excitement will come back.

You see if Toby can sell a mouse trap to a mouse, then imagine what you can do with your product or service. Let's find out together.

This program can be presented as a Keynote Speech, a breakout session at your next convention or a 2-3 hour program. Also watch for the book on bookshelves soon.